Jordan’s soaps are usually made from an olive-oil base. Other ingredients include beeswax, coconut oil and soy wax. Instead of using fragrance oils that can irritate the skin, Jordan uses essential oils that she says have great health benefits.
Jordan received her bachelor’s degree in merchandising and marketing from the University of Southern Mississippi and worked in retail and then for the state government. She later earned a associate’s degree in technology from Hinds Community College and worked as a web developer.
She began selling her soaps at the Belhaven Market in 2006. Later, she had a space at the Mississippi Farmer’s Market, as well as the Livingston Farmers Market. In 2012, she opened her own store called Bk2Natur in downtown Jackson’s Regions Plaza. Jordan says she had a successful year, but had to close the store due to personal reasons.
She is slowly getting back into selling soaps after several years of caretaking for her parents. She has been approached about expanding the business, but she is content being the one to handcraft her products.
“It’s a slow process, but I want to be sure that each batch comes out the way I want,” Jordan says. “A lot of people think it’s easy. It’s risky. You are your living. But I would rather be … doing something that I love than sell out.”
Jordan says her top sellers are her oatmeal and patchouli soaps. She says her purpose in Bk2Natur is to help others realize the importance of what they put on and in their bodies.
“There are so many of us that are unhealthy and stressed out,” Jordan says. “I want to give people something natural, made from my own hands, that feels good on their skin and can help them de-stress.”
Jordan says she intends to open another store in the future. Until then, she will be selling her soaps at local markets such as the Mississippi Farmers Market this spring.
She also plays music around Jackson as Janis Jordan. or online under the name Ladi SaFire.